Wednesday, May 1, 2013

Charlize Theron Africa Outreach Project

Charlize Theron Africa Outreach Project, Together We Will End AIDS” briefing to celebrate the 10th anniversary of U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), the global initative to eliminate the disease.

Bona fides: Oscar-winning actress, UNAIDS ambassador, founder of Africa Outreach Project to prevent HIV/AIDS in children.

Backup: Nancy Pelosi, U.S. Global AIDS Coordinator Eric Goosby, South African Minister of Finance Pravin Gordhan. “This is a room full of hope!” said Pelosi.

What she wants: To create an AIDS-free generation in her native South Africa. “This hope will only become a reality if we continue to stand strong and together in solidarity, settling for nothing less than the ending of this epidemic,” she said.

How she looked: Cropped blonde hair, simple stud earrings, somber black jacket and skirt. How she sounded: Nervous, flat. Theron made the rookie celebvocate mistake of trading her show-biz charisma for policy-wonk-bland, stumbling over her boilerplate prepared remarks. You’re a star, Charlize. Own it.

Soundbite: “Like so many other nations in sub-Saharan Africa, South Africa is now facing a very different kind of struggle: The struggle of a nation where one in ten of its’ people are living with HIV.”

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